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Want to learn more about Ag marketing?

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Free Resources to Understand the Fundamentals

We can provide you with our best marketing advice, but it may not feel helpful if you don't understand what it means. That's why we've compiled videos, guides, articles and other resources to teach you about marketing concepts that may not be clear without background knowledge. 

Educational Videos on YouTube

Guides, Articles, and E-booklets

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Understanding Market Terminology

Whether you’re a seasoned marketer or just getting started, here are some key terms you’ll want to know to get the most out of Trader PhD’s audio broadcasts:

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Understanding USDA Export Reports

If you're trying to track U.S. grain exports, you’ve probably heard of the Grain Export Inspections Report and the Weekly Export Sales Report. Both are valuable tools that provide insights into U.S. export activity, but they serve different purposes. Here’s a quick guide to help you make sense of them.

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Basics About Basis

Includes an introduction and background about what basis is and how it is set, spreads, and how basis relates to your operation.

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Intro to Hedging

Managing price risk and capitalizing on opportunities. Includes an introduction, types of hedging strategies, pros and cons, and more.

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Key Market Reports for Commodities

A rundown of what reports spark a reaction in grains markets. Includes a Major Crop Reports Calendar and details about crop reports by month.

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Grain and Oilseeds Market Seasonality

Effects of weather on the market. Includes an introduction, discussion of seasonality, and explanation of risk premium.

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